SOLUTION
The mobilads team activated 5 full-wrapped rideshare for this BLITZ campaign brand activation. The fleet of wrapped cars swarmed the target event — the RSA conference— at the Moscone Center.
The BLITZ stole attention around the conference venue during peak hours, and the choreographed 60-hour BLITZ brought in a total of 2,025,000 impressions.
In addition, the wrapped cars ubered around the venue, taking event-goers around the city bringing in bonus impressions that clocked in at 936,522. This strategy raised the total campaign impressions to 2,961,522.
