BIGID LEAVES THEIR FINGERPRINT ON SAN FRANCISCO
![BigID-horizontal-white-header BigID-horizontal-white-header](https://campaigns.mobilads.co/hs-fs/hubfs/BigID-horizontal-white-header.png?width=200&height=104&name=BigID-horizontal-white-header.png)
COMPANY
BigID
INDUSTRY
B2B Tech
FORMATS
Wrapped rideshare vehicles
CHALLENGE
Security and compliance software company BigID wanted to plan an OOH brand activation at the RSA conference, hoping to raise awareness for the their product and grab the attention of event-goers.
MARKETS
San Francisco, CA
DATE
May 2024
SOLUTION
The mobilads team activated 5 full-wrapped rideshare for this BLITZ campaign brand activation. The fleet of wrapped cars swarmed the target event — the RSA conference— at the Moscone Center.
The BLITZ stole attention around the conference venue during peak hours, and the choreographed 60-hour BLITZ brought in a total of 2,025,000 impressions.
In addition, the wrapped cars ubered around the venue, taking event-goers around the city bringing in bonus impressions that clocked in at 936,522. This strategy raised the total campaign impressions to 2,961,522.
NUMBER OF CARS
DURATION (DAYS)
TOTAL OOH IMPRESSIONS
TOTAL BLITZ HOURS