SOLUTION
In order to activate this mass awareness campaign, the mobilads team prepared 100 full-wrapped rideshare cars. The first half of the cars scoured Las Vegas 4 weeks prior to the big game. Then -- in order to ramp up the intensity leading to February 11th -- the additional 50 cars joined the ongoing campaign 2 weeks before the event. The total impressions for the campaign reached 86,788,800.
The fleet of wrapped cars was an integral part of a massive and immersive takeover campaign that included other OOH digital media across the city and ensured that the BetMGM brand dominated Las Vegas.
