ARYAKA MAKES A SPLASH AT SAN FRANCISCO CONFERENCE

COMPANY
Aryaka

INDUSTRY
B2B Tech

FORMATS
Wrapped rideshare vehicles

CHALLENGE
Aryaka — a company that provides wide-area software-defined networking connectivity and application delivery — wanted to grab attention at the RSA conference and capture the attention of event-goers across the city.

MARKETS
San Francisco, CA

DATE
May 2024

SOLUTION
The mobilads team activated 10 wrapped rideshare for this BLITZ campaign brand activation. The fleet of wrapped cars swarmed the target event — the RSA conference— at the Moscone Center.

The BLITZ stole attention around the conference venue during peak hours, and the choreographed 80-hour BLITZ brought in a total of 2,700,000 impressions.

In addition, the wrapped cars ubered around the venue, taking event-goers around the city bringing in bonus impressions that clocked in at 1,079,120. This strategy raised the total campaign impressions to 3,779,120.