SOLUTION
The mobilads team prepared five 360-wrapped Teslas for a high-impact brand activation at INBOUND in Boston.
The strategically choreographed BLITZ campaign swarmed the Boston Convention and Exhibit Center for a total of 40 hours during the conference, capturing the attention of attendees. This BLITZ campaign brought in 120,000 impressions.
In addition to the BLITZ activation, the campaign also offered free VIP rides on request. These rides took cars further into the city and beyond, and gathered bonus impressions that reached 468,504, raising the total campaign impressions to 588,504.
