DRAFTKINGS LAUNCHES CITY-WIDE CAMPAIGN TARGETING SPORTS FANS DURING SUPERBOWL LVII
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CHALLENGE DraftKings has seen a lot of success with wrapped rideshare advertising, and for the NFL Super Bowl season in 2023, they were aiming to leverage past success and target the Phoenix area leading up to the Super Bowl LVII event itself for a big impact.
SOLUTION The mobilads team activated 165 wrapped rideshare cars that drove in high-traffic areas throughout Phoenix for six weeks leading up to the big game. This high magnitude campaign did just what it intended, and put DraftKings up front and center throughout the city, on the streets, and in the cars that took visitors straight to the stadium day of. The campaign generated high-impact impressions all at a fraction of the cost of a sponsorship or Super Bowl TV Ad spot.
FORMATS Wrapped Rideshare Cars
MARKETS Phoenix, AZ
DURATION 5 Weeks
DATE January-February 2023
165
NUMBER OF CARS
44M+
TOTAL OOH IMPRESSIONS
$2.77
CPM
DraftKings' campaign put them up front and center in the city, the streets, and in the cars that took visitors straight to the stadium on day of.
DraftKings' campaign put them up front and center in the city, the streets, and in the cars that took visitors straight to the stadium on day of.
DraftKings' campaign put them up front and center in the city, the streets, and in the cars that took visitors straight to the stadium on day of.
DraftKings' campaign put them up front and center in the city, the streets, and in the cars that took visitors straight to the stadium on day of.
DraftKings' campaign put them up front and center in the city, the streets, and in the cars that took visitors straight to the stadium on day of.
