WE TRANSFER TAKES OVER THREE MAJOR US CITIES FOR A MASSIVE BRAND AWARENESS BOOST
CHALLENGE WeTransfer was looking to boost brand awareness in specific target areas and to showcase their service in a memorable way that would stick with consumers.
SOLUTION The mobilads team activated 75 wrapped rideshare cars that took over Portland, Austin, and Denver for a total of 8 weeks. The wrapped vehicles — 25 per target area — scoured each city for an amazing amount of impressions over the course of the campaign.
FORMATS Wrapped Rideshare Cars
MARKETS Portland, OR
Austin, TX
Denver, CO
DURATION 8 Weeks
DATE March-May 2023
75
NUMBER OF CARS
29.7M
TOTAL OOH IMPRESSIONS
$5.11
TOTAL CPM
WeTransfer's awareness campaign took over three major US cities and brand-built in a way that only high-impact ooh can.
WeTransfer's awareness campaign took over three major US cities and brand-built in a way that only high-impact ooh can.
WeTransfer's awareness campaign took over three major US cities and brand-built in a way that only high-impact ooh can.
WeTransfer's awareness campaign took over three major US cities and brand-built in a way that only high-impact ooh can.
WeTransfer's awareness campaign took over three major US cities and brand-built in a way that only high-impact ooh can.
