SHOWTIME MAKES A SPLASH PREMIERING IT'S NEW SHOW AT SXSW
CHALLENGE Showtime wanted to premier it's new show, Super Pumped, using Uber cars to generate awareness at SXSW, Austin's largest annual conference.
SOLUTION The mobilads team wrapped Uber Preferred cars, outfitted with Smart Digital Screens, targeting downtown Austin a few weeks leading up the the event. To further amplify the campaign, mobilads coordinated a Swarm of Showtime cars at SXSW during each day of the event, reaching a relevant audience of 300,000 attendees.
FORMATS Wrapped Rideshare Cars with Smart Digital Tops
%201.jpeg "Showtime Super Pumped Campaign")
