OLLY DOMINATES COACHELLA WITH NEW WOMENS HEALTH PRODUCT
CHALLENGE OLLY, a health & wellness brand, wanted to bring awareness for their new women's health product to new customers. Several billboard vendors denied their provocative messaging, and they needed a platform to share their message to the world.
SOLUTION mobilads launched 350 wrapped "OLLY" cars with 6 different clever, contextualized messages. To further amplify the campaign, mobilads coordinated a Swarm of OLLY cars at Coachella – a music festival that's difficult to reach using traditional OOH – during each day of the event, reaching a relevant audience of 750,000 festival-goers.
