KARMA'S WORLD BLITZES NEW YORK CITY FOR A STRATEGIC ONE-DAY CAMPAIGN
CHALLENGE
9 Story Media was looking for a high-impact campaign to promote Ludacris’ new toy from the Netflix series Karma’s World at FAO Schwartz in New York City.
SOLUTION The mobilads team activated 10 wrapped rideshare cars that blitzed the midtown New York City area for a one-day campaign. The cars swarmed the location, promoting the event and driving foot traffic to the store while giving VIP rides to Ludacris and other influencers.
FORMATS Wrapped Rideshare Cars
MARKETS New York, NY
DURATION 1 Day
DATE August 2022
10
NUMBER OF CARS
700K+
TOTAL OOH IMPRESSIONS
$19K
TOTAL COST
Karma's World blitzed NYC for a single day with a targeted 10-car campaign.
Karma's World blitzed NYC for a single day with a targeted 10-car campaign.
Karma's World blitzed NYC for a single day with a targeted 10-car campaign.
Karma's World blitzed NYC for a single day with a targeted 10-car campaign.
Karma's World blitzed NYC for a single day with a targeted 10-car campaign.
