INFOCEPTS AMPLIFIES THEIR PRESENCE AT GARTNER DATA & ANALYTICS SUMMIT IN ORLANDO WITH A BLITZ CAMPAIGN
CHALLENGE
Infocepts was looking for a unique way amplify their brand at the Gartner Data & Analytics Summit in Orlando.
SOLUTION
The mobilads team launched 6 fully wrapped rideshare cars with flyers for drivers to hand out, creating a lasting impression on thousands of attendees. Infocepts established a strong brand presence at multiple touchpoints, including swarming the entrance of Walt Disney Dolphin and Swan resorts, giving rides to VIP clients, and 'Ubering' around high-traffic areas of Orlando before and after the event.
The campaign generated over 243,000 impressions at the event alone and 324,000 bonus impressions throughout Orlando outside of the event. This bold approach ensured that Infocepts was top-of-mind for anyone in Orlando during that time.
FORMATS
Wrapped Rideshare Cars
MARKETS
Orlando, FL
DURATION
3 Days
DATE
March 2023