CHALLENGE
HUD was looking for a unique way to generate brand awareness for their dating app in Los Angeles, as well as, reach their target audience at Coachella festival where OOH is limited.

 

SOLUTION
The mobilads team launched wrapped rideshare cars that blanketed the entire city of Los Angeles, leading up the Coachella event. During the first weekend of the festival, the vehicles swarmed Coachella at peak times, driving mostly on Monroe St, and reaching hundreds of thousands of festival-goers. The campaign generated over 3,210,000 impressions and X conversions (app downloads / qr code scans)

FORMATS
Wrapped Rideshare Cars

MARKETS
Los Angeles, CA

Indio, CA

DURATION
28 Days

DATE
March-April 2023

10
NUMBER OF CARS
3.2M
TOTAL OOH IMPRESSIONS
80
TOTAL BLITZ HOURS
HUD 1
HUD
HUD
HUD

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