GHOSTBUSTERS AMPLIFIES SOCIAL MEDIA ENGAGEMENT WITH MOBILADS
CHALLENGE Sony's goal was to create awareness for Ghostbusters Afterlife at specific Movie Premier events in LA and NYC.
SOLUTION The mobilads team provided a swarm of dedicated vehicles wrapped to look like the "Ghostbusters Ecto-1" car and outfitted with digital screens equipped with 3D holograms on top. Ghostbusters Afterlife dominated the box office opening weekend and fans took photos and videos and shared them with their friends online, creating a viral moment.
