COLLEGE AVE TAKES OVER TWO OHIO CITIES GROWING AWARENESS FOR THEIR COLLEGE LOAN SERVICES
CHALLENGE
College Ave was looking to promote their student loan services with the aim of reaching college-bound students.
SOLUTION
The mobilads team activated 20 wrapped rideshare cars that drove through both Columbus and Cincinnati, Ohio for a long-reaching 12-week campaign. College Ave cars raked in 13.4M impressions during the campaign, raising awareness for their offerings in two specific target areas.
FORMATS
Wrapped Rideshare Cars
MARKETS
Columbus, OH
Cincinnatus, OH
DURATION
12 Weeks
20
NUMBER OF CARS
13.4M
TOTAL OOH IMPRESSIONS
$3.28