BLUEDOT INVADES TWO MAJOR CALIFORNIA CITIES FOR MAXIMUM IMPRESSIONS
CHALLENGE
Bluedot was looking for a way to promote their EV charge rewards product targeting rideshare drivers with Teslas.
SOLUTION
The mobilads team activated 20 wrapped rideshare cars that drove through both Los Angeles and San Francisco, with 10 wrapped cars per market. Over the course of the 4-week campaign, Bluedot took in an average of 5M impressions per market for a total of over 10M for the campaign.
As a result of the campaign, Bluedot saw a 22% increase in website traffic, and their card service saw installs up 12% organic, and a whopping 71% via their website. Similarly, organic users increased by 42%, and desktop users by 36%.
FORMATS
Wrapped Rideshare Cars
MARKETS
San Francisco, CA
Los Angeles, CA
DURATION
4 Weeks
20
NUMBER OF CARS
10M
TOTAL OOH IMPRESSIONS
$1.98
TOTAL CPM
SAN FRANCISCO
